Medical Affairs Workbench

Articles

Referenced guides for the day-to-day work of Medical Affairs.

5 articles

Stakeholder mapping

A practical approach to KOL mapping and tiering in Medical Affairs

Identify relevant expertise, document assessment evidence and turn a tier into a purposeful scientific next step.

Referenced practical guideMA-011
Engagement planning

Building a stakeholder engagement plan in Medical Affairs

Connect medical objectives, evidence questions, relevant stakeholders and scientific discussions through to follow-up.

Referenced practical guideMA-013
Medical insights

Turning medical observations into actionable insights

Separate observations from interpretations, record uncertainty and connect a reviewed decision to an appropriate action.

Referenced practical guideMA-031
MSL performance

Choosing meaningful MSL performance measures

Define activity, coverage, quality and follow-up measures that support a useful medical review decision.

Referenced practical guideMA-041
Medical insights

Detecting unanswered questions in the insight database

Find the open scientific questions in your insight records, check that they are genuinely unanswered and track each one until evidence resolves it.

Referenced practical guideMA-040