Videos
Short videos that explain each article and show the matching workbook in action.
KOL mapping and tiering
How to map and tier key opinion leaders with documented evidence, and how the KOL Mapping and Tiering Essential workbook supports each step.
Stakeholder engagement planning
How to connect a medical question, the right expertise, a purposeful discussion and a documented next step, following one fictional example through the Stakeholder Strategy and Engagement System.
Turning medical observations into actionable insights
How to separate an observation from its interpretation, review it with its limits and record a decision, following one fictional insight through the Medical Insights Tracker and Action Planner.
Choosing meaningful MSL performance measures
How to choose and define reproducible MSL measures, and read each fictional result against its own target in the MSL KPI Definition Workbook.
Detecting unanswered questions in the insight database
How to find unanswered scientific questions, check that they are genuinely unanswered, and track each one in the Unresolved Scientific Question Log until evidence answers it.
One video for each article and tool. Each video loads from YouTube only when you press play.